Wolking’s World

Politico labels it “unusual.”

Sen. Barack Obama (D-Ill.) is airing an unusual two-minute TV ad about the economy, calling for “shared responsibility” and “real regulation” to rein in an “anything-goes culture on Wall Street.”

The ad is part of the campaign’s effort to respond confidently and convincingly to this weekend’s financial meltdown.

The ad begins running Wednesday on national cable stations, and will air in Florida and other battleground states – in some states, heavily.

Here’s the ad’s script:

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news. 600,000 Americans have lost their jobs since January. Paychecks are flat and home values are falling. It’s hard to pay for gas and groceries and if you put it on a credit card they’ve probably raised your rates. You’re paying more than ever for health insurance that covers less and less.

“This isn’t just a string of bad luck. The truth is that while you’ve been living up to your responsibilities Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track.

“Here’s what I believe we need to do. Reform our tax system to give a $1,000 tax break to the middle class instead of showering more on oil companies and corporations that outsource our jobs. End the ‘anything goes’ culture on Wall Street with real regulation that protects your investments and pensions. Fast track a plan for energy ‘made-in-America’ that will free us from our dependence on mid-east oil in 10 years and put millions of Americans to work. Crack down on lobbyists – once and for all — so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans.

“And yes, bring a responsible end to this war in Iraq so we stop spending billions each month rebuilding their country when we should be rebuilding ours. Doing these things won’t be easy. But we’re Americans. We’ve met tough challenges before. And we can again. I’m Barack Obama. I hope you’ll read my economic plan. I approved this message because bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today. But a new spirit of unity and shared responsibility will.”

Ed Morrissey has an excellent post detailing how, in 2005, McCain tried to do exactly what Obama is now talking about. Obama, of course, was notably absent from any efforts to remedy the crisis McCain predicted was coming unless something changed. Morriessey’s entire post is well worth a complete read.

McCain needs to hit back at Obama’s 2 minute load of bull with an ad that makes it absolutely clear who understood the problem early on, who showed leadership in trying to fix it, and who ignored it, choosing to care more about the political donations rolling in than the financial security of his country and its citizens. McCain needs to compare his record of change with Obama’s empty talk, and show him for the neophyte he is. He needs to highlight the fact that not only did Obama do nothing when the country needed real change and real regulation, he is still ignorant of the most basic financial issues, as evidenced by the AIG gaffe Morrissey points out.

How do you spell “potato,” Barry?